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Lead Reflect Share: Why Every CEO Should Write Their Story / Leon Vitale

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Book Description:

Lead, Reflect, Share is a compelling call to action for CEOs and founders who want to preserve their leadership legacy. Ghostwriter Leon Vitale invites leaders to reflect on the real moments—challenges, decisions, and personal values—that shaped their journey and can inspire others.

This isn’t a writing manual. It’s a thoughtful guide to understanding why your story matters, how it can influence the next generation, and why a memoir is more than just a personal project—it’s a lasting leadership tool.

Filled with practical reflections and examples from well-known CEO memoirs, this book offers encouragement, insight, and a path forward for any leader ready to make sense of their past and give meaning to their legacy. Whether you plan to write it yourself or work with a ghostwriter, this book will show you why now is the time to share your story.

About the Author:

Leon Vitale is an author and ghostwriter who specializes in helping CEOs, founders, and business leaders turn their stories into compelling memoirs. He began his career in engineering before transitioning into communication through strategic storytelling. In addition to this book, Leon has written several practical books on authorship, including How to Write Your Life Story and The Book Advantage. As an introvert, Leon has always found that writing is the most natural and authentic way to express himself. It’s how he connects, reflects, and makes sense of the world, making it not only a profession but also a personal calling. When he’s not writing, Leon mentors professionals on how to use their authored books strategically. He lives in British Columbia with his wife, Elena, and their two daughters, Silvia and Julia.

Editorial Review:

Most business books are about what leaders do. This one is about what they remember—and what they choose to pass on. In Lead, Reflect, Share, ghostwriter Leon Vitale invites CEOs and founders to do something many never consider: take time to reflect on their leadership journey and write it down. Not to show off, but to create something that lasts. The message is simple and powerful—your story is worth telling, and it may help more people than you realize.

The book is structured around 10 short reflections rather than traditional chapters, which gives it a fresh, conversational tone. It’s not a manual or workbook—it’s more like sitting down with someone who’s spent years listening to leaders, and now wants to help you listen to yourself. Each reflection asks a thoughtful question, like “What do you want to be remembered for?” or “Can you find your through-line?” The goal isn’t just to tell stories. It’s to uncover the values, lessons, and turning points that made you the leader you are.

Vitale uses real examples from well-known CEO memoirs—Phil Knight, Jamie Kern Lima, Bob Iger, Satya Nadella—to show how powerful these stories can be when they’re honest and personal. He also addresses the common doubts leaders have: “I’m not a writer,” “My story isn’t interesting,” or “Who would care?” His answer is clear—if you’ve led people, made tough calls, and stayed the course, then you’ve learned things that are worth sharing. And if writing feels out of reach, that’s where a ghostwriter comes in—not to take over your story, but to help shape it with care and authenticity.

What sets this book apart is its tone. It’s not stuffy or self-congratulatory. It’s warm, encouraging, and surprisingly emotional. It reminds you that legacy isn’t built from press releases or performance reviews. It’s built from the moments no one saw—when you led through doubt, made the hard choice, or stayed true to your values when it would have been easier not to.

Whether you’re still leading a company or stepping into the next chapter, Lead, Reflect, Share is a reminder that your story matters. And the right time to tell it is now.

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